Back when spamming started it was a very crude business. Comments left would consist of many links around one subject – “Buy my porn” or “Buy my pills.” These posts were very obviously spam and blog owners deleted them when they saw them. At some point the spammers changed tactics.
Everyone likes a compliment and we all like to think that what we write is interesting — the spammers are targeting that vanity. These are all spam:
Interesting Findings of the Blog World » Chuck Norris wants a Bible Curriculum in the Public Schools (Gasp!)
[...] Read the rest of this great post here [...]
Very interesting… as always!
For the most part I agree with you and enjoy reading your posts.
Hi, you have a jolly good post here, thanks for the good read
[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.
Anything from universityupdate.com
And in all the above cases someone told Akismet that it was not spam. In each of the above cases the spammers won because on all those blogs their spammy link is staying. You need to look at the links in the post or the author link. Click it — where does it go?
Do you nofollow your links? It makes no difference — spam is spam. Only Google check for no-follow links and even if everyone did, do you want someone to associate your blog with drugs? Porn? It takes one visitor to your blog to go to those sites and click on a single ad for you to have made them money. Leaving that spammy link is bad for you and great for the spammer.
In the case of the pingbacks (the ones that start [...]) the spammers are actually stealing your work, putting it on their website and hoping people searching for information will find them first, not you – and again they all have lots of spammy ads. So you lose real people reading at your blog and again your work makes them money.
And lastly of course they want you to tell Akismet that this spam is not spam. They want you to help make Akismet become less effective so you can get even more spam. Akismet is pretty good at stopping this stuff but your help would make this even better.
Don’t let the spammers con you — check those links.